† The initial monthly premium for a 35 year-old female, non-smoker purchasing $250,000 Empire Life Simplified 10 term life insurance is 18% less than the average of the initial monthly premiums offered by Scotiabank, Bank of Montreal, Toronto Dominion Bank and Royal Bank of Canada for $250,000 of their simplified issue term 10 life insurance for the same individual based on a survey conducted by Empire Life as of August 15, 2015. Premiums offered by Empire Life will vary depending on the individual and the product. Products offered by other companies may have different features. It is important to get advice before purchasing life insurance.
*Empire Life Simplified 10 term life insurance initial monthly premiums for qualifying non-smokers of the ages indicated with $250,000 of coverage as of August 15, 2015