The Unexpected Happens Everyday

The dumbest way to die is without life insurance.™

SWIMMING

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CAMPING

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OUTDOORS

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WALKING

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PETS

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COOKING

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FLYING

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EATING

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The dumbest way to die is without life insurance

TRAIN TRAVEL

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HUNTING

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TRAFFIC

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ENTERTAINMENT

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HOME ACCIDENTS

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Sure there may be many dumb ways to die, but life insurance can give you peace of mind so you can enjoy the fun ways to live. Life insurance protects you and your family from the what if, so you can go on enjoying the why not.

65%

of Canadians have no coverage or inadequate life insurance coverage*

*Source: LIMRA: Canadians at Financial Risk, 2013